marketing strategy

marketing strategy
1) марк. стратегия маркетинга (процесс анализа возможностей предприятия, выбора целей, разработки и формулировки планов, осуществления маркетинговых мероприятий и контроля за их реализацией)
Syn:
2) марк. стратегия маркетинга, маркетинговая [рыночная\] стратегия (способ организации маркетинговой кампании в зависимости от поставленных целей)
Syn:
See:
* * *
стратегия маркетинга; стратегия сбыта
. . Словарь экономических терминов .
* * *
Маркетинг
стратегия маркетинга
общий план маркетинговой деятельности для какого-либо товара

Англо-русский экономический словарь.

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Смотреть что такое "marketing strategy" в других словарях:

  • Marketing strategy — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • marketing strategy — / mɑ:kɪtɪŋ ˌstrætədʒi/ noun a strategy or plan for marketing activities ● What marketing strategy should be adopted to reach these long term objectives? ● The marketing strategy was one of expansion through diversification and market development …   Marketing dictionary in english

  • marketing strategy — a business approach to marketing its products/ services expresses in broad terms, which forms the basis for developing a marketing plan. Glossary of Business Terms …   Financial and business terms

  • marketing strategy — sales strategy, short and long term sales plans …   English contemporary dictionary

  • marketing strategy — A plan identifying what marketing goals and objectives will be pursued to sell a particular product or product line and how these objectives will be achieved in the time available …   Big dictionary of business and management

  • Profit impact of marketing strategy — The Profit Impact of Market Strategy (PIMS) database yields solid evidence in support of both common sense and counter intuitive principles for gaining and sustaining competitive advantage : Tom Peters and Nancy Austin. It was developed with the… …   Wikipedia

  • Profit Impact of Marketing Strategy — ➔ PIMS * * * Profit Impact of Marketing Strategy UK US noun [S] ► MARKETING PIMS(Cf. ↑PIMS) …   Financial and business terms

  • undifferentiated marketing strategy — /ʌndɪfəˌrənʃieɪtɪd mɑ:kɪtɪŋ ˌstrætədʒi/ noun a marketing strategy which seeks to present a product to the public without stressing any unique feature of the product, thus appealing to all segments of the market. ⇒ concentrated marketing,… …   Marketing dictionary in english

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing effectiveness — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Diversification (marketing strategy) — Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the… …   Wikipedia


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